Industries
Buyers of professional services make their choices based on the credibility of those providing the service. Visibility, name recognition, thought capital, and endorsements by reliable third parties create this credibility and build winning practices.
We help you market your expertise and develop effective, measurable business development programs by partners and associates or by practice groups and solutions.
Accounting & Financial Services
We work with accounting firms, insurance companies, brokerages and investment banking firms to develop a unique position in the market for their firms and solutions.
We leverage the expertise of firm principals to establish expertise within disciplines that is manifested in news media coverage, events/seminars, and industry-changing thought capital.
View our Services and Clients for more information.
Consulting
We help you build a powerful, repeatable marketing and business development program via compelling content and measurable programs that establish your firm’s expertise - and credibility - in the minds of prospects.
Today there are more than 16,000 public and private firms providing consulting services in the U.S. Freelance consultants in the U.S. increased in number from 1,400 in 1990 to an incredible 50,000-plus today.
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These numbers all add up to specialized competition. With that many players in the market, your prospects will have difficulty remembering you or your solutions unless you can clearly distinguish yourself. See Services and Clients.
Law
To differentiate and develop attorneys and practices, we encourage a unique, personalized approach that shuns generic, non-descript positioning.
We intersect high-value, high-credibility outreach with the belief that every attorney has areas of expertise that can be marketed and which can ultimately differentiate the attorney, practice group and firm.
We create formalized, measurable programs around individuals and practice groups that capitalize on their knowledge. These programs include actionable 6-, 12- or 24-month plans that are tailored to the firm’s objectives.
View our Services and Clients for more information
Marketing
Perhaps no group of professionals is more neglectful of their marketing and business development duties than marketers themselves. Their focus is so entirely on delivering for clients that they never take steps to upgrade their own client base or develop intellectual capital to distinguish themselves in the market.
Invariably, during business down cycles, these firms resort to unsophisticated “dialing for dollars” tactics that never deliver desired results. We help marketers of all kinds build distinct positions in the market that will never leave them wanting for the right kind of clients.
Tech
The best tech brands in the world were built with PR.
And each year the more than 1,500 public companies trading on the NYSE and NASDAQ make more than 50,000 "significant" new tech-based product and service announcements. That's a lot of noise. If you don’t know how, you may never break through the clutter.
We have a tremendous track record of raising the profile of tech companies and changing their position and prestige in the market. Many of our clients have been acquired by larger companies as a direct result of our efforts.
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We have delivered results for professionals as varied as authors, physicians and builder/developers. The key to our success is our understanding of how to create distinctive, definitive positions that build high-credibility positions for you with key audiences.
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